Corporate Information

Corporate Strategy

  • Unique technologies, unrivalled skills, niche markets.

Maximizing expertise to gain global market share. Yamauchi’s corporate strategy is “Niche & Global.”

Precision molded resin part for a hard disk drive.

At Yamauchi, we offer a broad variety of products, covering everything from resin parts for hard disk drives as small as 2 millimeters in diameter, to papermaking rolls up to 11 meters in length. All of our products offer advanced functions that made possible by our unparalleled expertise. We have no “standard” product; using original technologies, we produce everything specifically to meet the performance and function requirements of each customer, and that’s why our products are utterly unique and not available anywhere else. Backed by more than 100 years of experience, our vast expertise is known and trusted by leading manufacturers in various industries the world over. Our corporate strategy says it all: Niche & Global.

The fact that our products have been used in various products in Japan and around the world gives testimony to Yamauchi’s expertise and superior technologies.

Pinch rollers for video cassette recorders and other products.

The Niche & Global strategy is based on our many past successes. One of these was the pinch roller* for video cassette recorders. Offering high quality and high performance thanks to original Yamauchi technologies, this part achieved a worldwide market share of more than 90% in the 1980s. For the paper manufacturing industry, we provide urethane rolls. In 1963, Yamauchi made a papermaking press roll (High Top Roll) from polyurethane for the first time in the world. This made “Yamauchi — The technology-oriented company” known worldwide. Since then, Yamauchi has continuously progressed based on the Niche & Global strategy.
Today, the company provides a stream of products with huge potential for future growth, such as vibration insulation rubber for disk drives, torque limiters for copy machines and banknote verification systems, and high-performance cushioning (YOM, Top Board) for press use.

*Rubber pinch rollers press video tape against a capstan in a tape recorder to ensure smooth,constant-speed tape transport.

Yamauchi’s advanced technologies and speedy development capabilities provide customer solutions.

Production of papermaking rolls.
Production of papermaking rolls.

Product development is a race against time. We have to present prototypes to our customers as soon as possible. We also need to conduct R&D activities to improve product performance and quality in the shortest possible time. Yamauchi conducts various types of R&D in response to diverse customer needs in order to achieve the best results. For example, when we develop parts for a product that must be introduced to market at the most opportune time, such as a disk drive and audio/visual equipment, we use a unique system that we called YQR (Yamauchi Quick Response). For a rubber product to isolate vibration, we can complete a series of processes ranging from computer simulation of the product characteristics to production of molds and delivery of prototypes in only three days. This helps to reduce the customer’s R&D turnaround time. For the paper manufacturing industry and others that require various parameter settings for improving product performance and reliability, we invest ample personnel and time to develop products that far exceed the performance of previous products.

Corporate Profile

  • For nearly a century since its foundation in 1918, Yamauchi has been contributing to society as a company that specializes in the manufacture of industrial rubber and plastic products. Today, Yamauchi supplies high-quality industrial parts to manufacturers of various products in diverse fields, such as audio and visual products, copy machines, printers, disk drives, papermaking machines and textile machines. In recent years, the company has begun developing a number of products that may well become global standards. To respond to a wide range of needs of manufacturers around the world, Yamauchi conducts dynamic business activities in collaboration with other Yamauchi Group Companies.

Corporate Profile

Name Yamauchi Corporation
Representative Takao Yamauchi, CEO and President
Foundation April 1918
Incorporation March 1948
Head office address 2-7, Shodai-tajika, Hirakata, Osaka, Japan
TEL: 072-856-1130 FAX: 072-868-3310
Capital ¥240,000,000
Number of employees On a non-consolidated base: 396 persons (including 57 part-timers)
On a consolidated base: 2,150 persons

Yamauchi Organizations


Corporate History

  • Yamauchi has built and fostered technologies,customer confidence, and a global network since 1918.

    The history of Yamauchi can be divided roughly into five phases. The first was the “inception period” in which Yamauchi expanded its business in Osaka Prefecture by acquiring companies in the western part of Japan. In the second phase, the “technological development period,” the company focused on developing original products based on composition technology and the development of precision processing technologies that would enhance product functions. In the third phase, the “domestic base expansion period,” the company built factories one after another in Japan to expand its customer-oriented sales network. Yamauchi then established overseas subsidiaries and factories with the aim of achieving global business growth in the fourth phase, the “overseas business expansion period.” In the fifth phase, the “period of challenging global standards,” Yamauchi set out to achieve compliance with ISO, REACH, CSR and other major standards, mainly in China, the ASEAN nations and the European Union. The following milestone events mark each of those periods.

Corporate History

Inception Period — 1918 to 1950

1918 to 1950: Yamauchi began selling industrial parts mainly in Osaka City.
It then expanded business by merging with companies in Japan.

1918 April Founded in Ikuno-ku, Osaka by Suezo Yamauchi.
Began manufacturing automotive fan belts.
1941 November Began manufacturing flat belts by the order of the Ministry of Marine.
1943 January Began manufacturing large rubber rolls.
1948 March Yamauchi Rubber Industries, Ltd. was established with capital of ¥6,000,000.
1950 November Began manufacturing textile machine rubber parts, the first time in Japan.

Osaka Factory at the time of the company’s foundation.
Osaka Factory at the time of the company’s foundation.
Statue of founder Suezo Yamauchi.
Statue of founder Suezo Yamauchi.

Technological Development Period — 1950 to 1975

Yamauchi introduced products that solidified the business foundation of the company.
The company focused on the development of technologies based on Composite Science.

1956 May Entered into a technical tie-up with Armstrong Co. (U.S.A.) to produce textile machine parts.
1959 July Developed rubber magnets (elastic magnets) and became Japan’s sole manufacturer of rubber magnets for refrigerators.
1960 November Succeeded in developing its first heat-resistant press cushion board (Top Board, patented) and became Japan’s sole manufacturer and seller of the product.
1963 November Succeeded in developing its first waterproof sealing material (Sealant) for construction applications.
1964 April Became an investment candidate of the Osaka Small and Medium Business Investment & Consultation Co., Ltd. for its technological development capabilities.
1965 January Succeeded in developing its first urethane roll (High Top Roll).
1971 June Began large-scale mass production of a newly developed magnetic sheet (elastic magnets).
1975 March Succeeded in developing a corrosion-resistant tape (Petra Tape).

Hirakata Factory at the time of establishment.
Hirakata Factory at the time of establishment.
Commuter bus in the early years.
Commuter bus in the early years.

Domestic Base Expansion Period — 1965 to 1987

Yamauchi built major factories one after another in Japan.
The company also expanded sales bases to respond better to customer needs.

1968 January Moved to the newly constructed head office building and plant in Hirakata City, Osaka, and increased capital to ¥150 million.
1971 June Completed the first construction phase of the Kanuma Factory in Kanuma City, Tochigi, and began full-scale factory operation.
1976 December Installed a large press and consolidated heat-resistant press cushion board production lines.
1978 March Completed a production system for audio and office equipment parts after a two-year construction period.
1979 December Opened sales offices in Sendai, Mito, Tokyo, Kumagaya, Nagoya, Matsumoto, Kanazawa, Matsuyama, Fukuoka and others, and increased capital to ¥240 million.
1980 April Constructed a new building and facilities for urethane roll production at the Kanuma Factory.
1981 December Constructed Kyoto Osadano Factory No.1 in Fukuchiyama City, Kyoto, to consolidate production lines for audio and visual equipment parts, and began full-scale operation.
1981 December Hirakata Factory expanded the resin magnet production system, and began operating the new facilities.
1986 November Completed Kyoto Osadano Factory No. 2 in Fukuchiyama City, Kyoto, and began operation.
1987 March Changed the company name to Yamauchi Corporation.

Osadano Factory at the time of establishment.
Kanuma Factory at the present time.

Overseas Business Expansion Period — 1979 to 2000

Looking toward global markets, Yamauchi established overseas subsidiaries and factories.
The company also actively promoted technical affiliations with overseas companies.

1979 June Established Yamauchi Singapore Pte. Ltd.
1979 October Provided technical support to Scapa (U.S.A.).
1981 November Established Yamauchi Belgium S.A. (sales company).
1985 April Established Yamauchi (U.S.A.) Corporation.
1988 February Established Yamauchi Malaysia Sdn. Bhd.
1988 July Established Yamauchi Malaysia Sdn. Bhd.
1989 January Opened the Yamauchi Seoul Office (sales office).
1995 June Established Yamauchi Hong Kong Ltd.
1996 May Moved Yamauchi Malaysia Sdn. Bhd. to a newly constructed company building.
1998 June Opened Yamauchi Shenzhen Factory in Guangdong, China.

Malaysia Factory at the time of establishment.
Malaysia Factory at the time of establishment.
Belgium Factory at the present time.
Belgium Factory at the present time.

Period of Challenging Global Standards — From 2000

Yamauchi collaborated closely with overseas bases in China and ASEAN nations.
The company also promoted ISO and CSR.

2000 March Acquired ISO 9001 and ISO 14001 certification for all domestic and overseas bases.
2001 March Moved Yamauchi (U.S.A.) Corporation from Los Angeles, California, to Charlotte, North Carolina.
2003 May Established Yamauchi Precision Shanghai Ltd.
2006 March Increased capital to ¥310,000,000.
2007 March Established Yamauchi Precision Shenzhen Ltd., completed the new company building, and began operation.
2008 May Constructed a new 5th building for shoe-press belt production at Kanuma Factory.
2010 November Acquired whole share of Valmet Dura OY, joint-venture company.
Changed the name of VALMET DURA OY to MIRRORMAX OY.
2011 August Moved Tokyo sales office to Nihonbashi First Building.
2011 December Moved Yamauchi America (U.S.A.) to Chicago city.
2013 December Certified Environmental Assessment Loan of SMBC (Sumitomo Mitsui Banking Corporation).
2014 October Constructed resin moulding line for medical care at Osadano Factory.
2016 November Constructed Media Innovation Center (three-stories of R&D Center) at Osadano Factory.
2022 November Decreased capital to ¥240,000,000.
2023 January Completion New Factory in Hirakata City, Osaka.
Constructed resin moulding line for automotive and medical care.
2023 February Moved Tokyo sales office to Tekko Building.

Yamauchi Precision Shenzhen Ltd.
Yamauchi Precision Shenzhen Ltd.

CSR Activities

  • To serve as a partner to the world’s leading manufacturers,
    we are committed to CSR activities.

CSR Activities

Yamauchi has established a “CSR Policy,” which serves as a guideline for the employees of Yamauchi and its group companies to take full responsibility, proceed with proactive and voluntary actions toward fulfilling our corporate social responsibility.

We establish “Code of Conduct” from “CSR Policy” and operate it based on “Ethics and Compliance Regulations”. Furthermore, we raise employee awareness of CSR thoroughly by periodically conducting public education, self-audits, etc. We aim to be a trustworthy company that can meet the expectations of customers.

Responsible procurement of minerals

Some of the minerals produced by the Democratic Republic of Congo (DRC) and neighboring countries have become international issue, as they are funding the armed groups.
Yamauchi Group has established the policies to prohibit the use of conflict minerals.

CSR Policy, Ethics and Compliance Regulations, Code of Conduct

Responsible procurement of minerals

Some of the minerals produced by the Democratic Republic of Congo (DRC) and neighboring countries have become international issue, as they are funding the armed groups.
Yamauchi Group has established the policies to prohibit the use of conflict minerals.

Environmental / Quality Policy

  • To serve as a partner to the world’s leading manufacturers,
    we will follow Environmental  /  Quality policy.

Environmentally Friendly Production Activities

In recognition of our ability to contribute to environmentally friendly production activities, Yamauchi has been certified as a “green partner” by many customers.
We manufacture products in compliance with the ISO 9001, ISO 14001, RoHS Directive and REACH Regulation in order to continue our environmentally conscious business activities.

Environmental Policy

Basic Principle

Yamauchi Group aims to realize a sustainable society, in which global environment is being conserved and people can have healthy and happy life in the future era. As an important issue in management, we carry out continuous improvement activities actively through business activities.

Environmental Policies

  • 1. We clarify environment target and review environment preservation activities regularly so as to improve environment management.
  • 2. We evaluate environment impact which comes along by the development, design and production of products and promote environment load reduction activities actively.
  • 3. We work continuously on the emissions of global warming gases, the quantity of waste and the reduction of hazardous chemical. substances.
  • 4. We comply with laws, regulations and other requirements related to environment along with the harmonization with local residents.

Quality Policy

Yamauchi Group supplies high-performance, high quality and original products which can satisfy every customer’ s needs to the whole world. We realize them through ingenuity of all members and divisions cooperation of organizational vitality, and continuous improvement to contribute to society through our customers.